Spring is here, and as Covid-19 vaccinations continue to roll out across the country, signs look to be indicating strong economic growth in 2021. We are very grateful for the resilience of our industry throughout the significant challenges of the past year, and thankful that many of our customers were able to find creative and resourceful ways to continue bringing their products to market. Demand for brewing ingredients remained strong throughout 2020 and we expect that demand to continue.
As the economy begins to recover, that growth is bumping into several unique and notable obstacles currently affecting the North American freight market and global supply chains – most recently from container ships blocking the Suez Canal to gasoline shortages. These events are taking place in a freight market that was already experiencing a shortage of drivers and imbalances in their networks, drawing out the effects and further exacerbating a bogged down supply chain.
As difficult as some of these one-time events have been, by far the largest challenge shippers and carriers face right now is high demand. Our carrier partners are experiencing truly unprecedented volume levels as the global economy opens back up, and we will see some pretty significant challenges throughout the summer. BSG continues to actively source additional capacity and establish relationships with new carriers. We realize that on-time deliveries are a critical metric for many of our customers and to that end, we strongly suggest that when possible allow additional lead time when placing an order. We see this as very important to have in order for our customers to not experience inventory delays.
BSG suggests allowing for a 48-hour buffer between planned delivery arrival and your “drop-dead date” – when you must have product on hand to brew or on the shelves for customers. This will help reduce any major impacts to your brew schedule or shelf cycle.
Thank you very much for your continued partnership. We greatly appreciate your business and relationships and will continue to do our best to deliver on-time and intact.